Your website is your front door
Prospective clients judge an organization by its website long before they call.
For most organizations, the website is the most-visited place they own, and it is often the least maintained. It was built once, years ago, and has been patched ever since.
Visitors notice. A slow, dated or confusing site signals an organization that might be slow, dated or confusing to work with, whatever the reality.
A considered website does the opposite. It answers questions before they are asked, makes the next step obvious and carries the same standard as the work itself. It is one of the few investments that improves every other conversation you have.
Perspectives is published by BlackShore Agency. The views expressed are those of the firm.
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